Our Story


Jason Taylor had been considering starting a business of some kind since the early 90s and had, in fact, run an in-home day care with his, then, wife from the mid to late 90s. He felt there were a multitude of problems with the way the overwhelming majority of businesses, both large and small, were being run:

  • Profits being put ahead of people.
  • Employees treated like "resources" instead of human beings.
  • Customers treated like commodities instead of partners.
He wanted to create a business with core values centered around people, relationships, and creating value. However, he couldn't find a market niche he was passionate about.


Alaina Ruh completed her education and got her message license in 2003. She sporadically saw private clients between then and 2012 when she began working at two well known massage chain. Over the next several years, she discussed her experiences in those environments with Jason. Those discussions, while mostly positive, also exposed some problems within the industry:

  • Massage is treated as a commodity versus an artful craft with enormous health and general life balance benefits when practiced by highly skilled and educated practitioners. Therefore,
    • Most people's massage experiences are with new and/or otherwise low skilled and educated therapists.
    • Consumers have been led to believe that their poor experiences in these establishments are par level or better.
    • The perceived health & life benefits have been tarnished.
    • Market value (price) has been driven far below actual value.
  • Clients are treated like "resources" versus human beings.
    • They're first given a hard-sell to commit to a year or longer contract.
    • Once roped in, they're duped into believing it's easier and cheaper to stay than seek better alternatives.
  • Employees are treated like "resources" versus craftsmen.


Alaina & Jason began toying with the idea of opening their own massage studio sometime in 2015. In May 2016, they got serious and established their simple one-word mantra: Balance. Out of that grew the name Balance Massage Boutique, the mission statement seen below, even the selection of a physical space and color scheme. After a lot of hard work and long nights, they opened their doors for first time later that same year on September 26th.

Direct from the President

BALANCE. For us, there's a lot of meaning wrapped up in that single word. It means:

  • We'll always put people ahead of profit.
    • We'll charge our customers a fair price... more than fair.
    • We won't short-change ourselves. We'll make a reasonable profit and reinvestment in the business.
    • Our employees will be paid everything that's left over.
  • We'll never have contracts.
  • We'll always have a welcoming, inclusive, comfortable, homey, middle-class vibe.
    • Which means we'll never be for everyone and we're OK with that.
  • We'll offer only world-class customer and massage services.
    • And we'll do so while matching or beating the prices of our competitors providing lower quality services.

Balance - Our Mission

That one word, balance, embodies all that we are.

  • We balance the body, mind, and spirit of our clients.
  • We balance the personal and professional lives of our employees.
  • We balance the needs of clients, employees, management, and ownership.


Balance demands exceptionalism.

  • We expect and accept only exceptional clients.
    • They have exceptional respect for the time and skills of our employees.
    • We provide them with exceptional massages and service.
  • We employ only exceptional therapists and front desk staff.
    • They provide us with their exceptional skills.
    • We compensate them exceptionally well.
  • We have exceptional leadership.
    • We are exceptionally open with clients and employees.
    • They, hopefully, have exceptional experiences and loyalty with us.

Our Clients May Expect from Us

  • To be treated with respect and dignity.
  • To be paired with a therapist with the correct balance for them.
  • To have their privacy and confidentiality maintained.
  • To have accurate records maintained for each session.
  • To have their chart reviewed prior to each session.
  • To have their therapist discuss their needs prior to each session.
  • To have personal and professional boundaries maintained at all times.
  • An environment free of harassment.
    • If a client feels unsafe or uncomfortable for any reason, the session stops immediately.

We Expect from Our Clients

  • To be treated with respect and dignity.
  • To be forthcoming about their therapeutic needs and relevant medical issues.
  • To freely provide feedback.
  • To have personal and professional boundaries maintained at all times.
  • An environment free of harassment.
    • If a client feels unsafe or uncomfortable for any reason, the session stops immediately.

Reviews & Ratings

Our Services

We offer Swedish massage
with optional add-on services
and several other specialized modalities.

Swedish and Specialties

Swedish Massage

When you think of a "normal", relaxing massage, that's Swedish style.

The most commonly used modality. Swedish massage techniques vary from light to vigorous. Swedish massage uses five styles of strokes. The five basic strokes are effleurage (sliding or gliding), petrissage (kneading), tapotement (rhythmic tapping), friction (cross fiber or with the fibers), and vibration/shaking.

Swedish massage has shown to be helpful in reducing pain and joint stiffness, improving circulation, relieving stress, and lowering high blood pressure.

Deep Tissue

When you have a particular problem area or areas, we can concentrate on those with a little—or a lot—more pressure.

Exactly the same techniques and benefits as with Swedish massage except with greater pressure applied, especially to particularly tense muscles, and sometimes with a focus on deeper muscles and fascia then is typical in a primarily relaxing Swedish massage.


Specialized attention and techniques for relieving the aches and pains of our mommies-to-be.

Largely the same techniques and focus are applied as in a standard Swedish massage. However, particular focus and care are taken to address the unique issues, pain, and stress associated with pregnancy.

Swedish Additions


Heated stones placed in key points along the body help muscles relax even more.

A hot-stone massage uses water-heated stones to apply pressure and heat to the body. The hot stones used are Basalt stones (or lava rocks) which over time have become extremely polished and smooth. As the stones are placed along the recipient's back, they help to retain heat which then deeply penetrates into the muscles.

The benefits of hot-stone are the same as Swedish massage, but to an even greater degree. The heat allows muscles to relax even more which, in turn, enhances all the other benefits.

Aroma Therapy

Enhance well-being with essential oils added to the massage lotion.

Some of the health benefits of aromatherapy include its ability to reduce anxiety, ease depression, boost energy levels, speed up the healing process, eliminate headaches, boost cognitive performance, induce sleep, strengthen the immune system, reduce pain, improve digestion, and increase circulation.

Other Modalities

Sports Massage

Improve flexibility, endurance, and recovery time.

Also known as manual therapy, manipulative therapy, or manual & manipulative therapy, this is a physical treatment primarily used on the neuromusculoskeletal system to treat pain and disability. It most commonly includes kneading and manipulation of muscles, joint mobilization and joint manipulation.


Re-establish the proper flow of fluid among the head, spinal column, and sacrum.

Craniosacral therapy (CST) or cranial-sacral therapy, cranial osteopathy, and cranial therapy are forms of bodywork or alternative therapy using therapeutic touch to manipulate the synarthrodial joints of the cranium. A practitioner of cranial-sacral therapy may also apply light touches to a patient's spine and pelvis. Practitioners believe that this manipulation regulates the flow of cerebrospinal fluid and aids in "primary respiration".


Rolfing is a system of soft tissue manipulation and movement education that organizes the whole body in gravity.

Rolfing, also called Rolf therapy or structural integration, is a holistic system of bodywork that uses deep manipulation of the body's soft tissue to realign and balance the body's myofascial structure. Rolfing improves posture, relieves chronic pain, and reduces stress.

Rolfing helps to improve posture and bring the body's natural structure into proper balance and alignment. This can bring relief from general aches and pains, improve breathing, increase energy, improve self-confidence, and relieve physical and mental stress. Rolfing has also been used to treat such specific physical problems as chronic back, neck, shoulder, and joint pain, and repetitive stress injuries, including carpal tunnel syndrome. Many amateur and professional athletes, including Olympic skaters and skiers, use Rolfing to keep in top condition, to prevent injuries, and to more quickly recover from injuries.


Address conditions like anxiety, asthma, cancer treatment, cardiovascular issues, diabetes, headaches, kidney function, PMS, and sinusitis.

Reflexology is the application of appropriate pressure to specific points and areas on the feet, hands, or ears. Reflexologists believe that these areas and reflex points correspond to different body organs and systems, and that pressing them has a beneficial effect on the organs and person's general health. For example, reflexology holds that a specific spot in the arch of the foot corresponds to the bladder point. When a reflexology practitioner uses thumbs or fingers to apply appropriate pressure to this area, it affects bladder functioning.

Mayofascial Release

Eliminate pain and restore motion.

Myofascial Release is a safe and very effective hands-on technique that involves applying gentle sustained pressure into the Myofascial connective tissue restrictions to eliminate pain and restore motion. This essential “time element” has to do with the viscous flow and the piezoelectric phenomenon: a low load (gentle pressure) applied slowly will allow a viscoelastic medium (fascia) to elongate.


Relaxation, stress reduction, and health promotion.

Reiki is a Japanese technique for stress reduction and relaxation that also promotes healing. It is administered by "laying on hands" and is based on the idea that an unseen "life force energy" flows through us and is what causes us to be alive. If one's "life force energy" is low, then we are more likely to get sick or feel stress, and if it is high, we are more capable of being happy and healthy.

Meet The Team

Licensed Massage Therapists

World class techniques, have true passion for the art of massage, and are, of course, licensed by the state of Florida.

Alaina Ruh

Alaina Ruh

Vice President
& Chief Therapist
License No. MA 42104


  • Swedish
  • Deep Tissue
  • Hot-Stone
  • Prenatal
  • Sports Massage
  • Craniosacral

I've wanted to be a massage therapist since I was 12. The first time I got a massage after a race, I knew that that was exactly what I wanted to do. I love helping people relax and I love "fixing" people even more.

Jonathan Koota

Jonathan Koota

License No. MA 53179


  • Swedish
  • Deep Tissue
  • Hot-Stone
  • Prenatal
  • Reflexology
  • Thai Table

Front Desk Staff

Chance Drake

Chance Drake

Office Manager
Jason Taylor

Jason Taylor


I want to change the way people think about and experince massage. I want them to think about it as an important piece of of an overall system of living a balanced life. I want them experience it as the art that it is when practiced by masters.

Balance Simple Pricing

Please note that listed times are "on-table".
We think calling it a "50 minute on-table massage" is more honest than calling it a "one-hour massage".

Not all therapists offer all services or for all lengths of time.
Please check with your therapist or front desk staff.

  • $109.99 110 minutes
  • $84.99 80 minutes
  • $59.99 50 minutes
  • $29.99 20 minutes
    Balance Outlay
  • No contracts
  • No annual fees
  • No obligations
  • $29.99 Hot Stones
  • $9.99 Aroma Therapy
    Swedish Add-Ons
  • Add to any Swedish style massage
  • Except where contraindicated
  • For example, hot-stone is contraindicated for prenatal


Self in Balance

Everyday Balance

Receive two massages in a month, get a free 30 minute upgrade on your next massage within 30 days.

Balance Monthly

Get a massage every month for five consecutive months and the sixth one is on us.

Hot! Hot! Hot!

Try a hot stone massage for the first time at 50% off the standard hot stone price.

Spread the Word

Refer three new clients and get a 50-minute massage FREE.

Couples in Balance

Enduring Love

Book three times in three months and receive:

  • New client intro rate for each of you.
  • Free Aroma Therapy.

Couples Celebration

Refer three other new client couples and get two massages FREE.

Lover's Ember

Hot Stone introductory price for couples during a 50-minute on-table massage.

Continuing Journey

Once a year for your anniversary, we'll give you the new client introductory rate along with free Aroma Theray.

Our gift to you.

Get in Touch

Day From To Appointment Required?
Monday 10:00a 1:00p by appointment only
Tuesday 10:00a 4:00p by appointment only
Wednesday 10:00a 2:00p by appointment only
2:00p 8:00p walk-ins welcome
Thursday 10:00a 8:00p walk-ins welcome
Friday 10:00a 2:00p by appointment only
2:00p 8:00p walk-ins welcome
Saturday 10:00a 8:00p walk-ins welcome
Sunday 10:00a 8:00p walk-ins welcome


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Contact Info

Balance Massage Boutique
23084 Sandalfoot Plaza Drive
Boca Raton, FL 33428
P: (561) 403-0705
E: info@balancemassageboutique.com